Many years ago, Lincheng town of Changxing County was a small town. With the enthusiasm of a village secretary and the loan of 30000 yuan from the village credit union, it developed the industrial furnace industry. After decades of development, it has become an industrial furnace production cluster and a national non-standard
Electric Furnace production base. Now, in the face of the new normal of the economy, a problem of transformation, upgrading, expansion and strength has been put in front of the industrial furnace industry of Lincheng. How to fight this battle? As we all know, if an industry wants to have enough influence in the market, the power of brand is self-evident. However, at present, a problem in front of Lincheng industrial furnace industry is that there are few famous industrial furnaces. In view of this situation, Changxing County market supervision and Administration Bureau launched trademark registration and cultivation of famous trademark guidance for local industrial furnace enterprises. Recently, the staff of Changxing County market supervision and Administration Bureau came to Zhejiang Shangding Industrial Furnace Co., Ltd. to discuss the improvement plan of trademark declaration with the enterprise. It turns out that since March last year, Zhejiang Shangding Industrial Furnace Co., Ltd. has carried out a series of technological transformation. After more than a year of exploration, the company finally aimed its development direction at the middle and high-end market. Nowadays, with the launch of a batch of independently developed new products, it is urgent to apply for a registered trademark. "Our industrial furnaces are on the path of environmental protection. Only when we have a trademark can we gradually recognize your products. Only when we have more recognition in the market can we take the path of differentiated competition." Said Ye Yufang, general manager of the company. Once upon a time, there were hundreds of industrial furnace enterprises in Lincheng Town, with serious product homogeneity. Now, after transformation and upgrading, large and small industrial furnace enterprises have been integrated into 36, and their respective development routes are gradually clear. During this time, in order to promote the transformation and upgrading of industrial furnace enterprises, Changxing County market supervision and Administration Bureau has made a special investigation on the brand construction of industrial furnace enterprises, guided the enterprises without registered trademarks to register, encouraged the enterprises with registered trademarks to strive for famous trademarks and improve their brand awareness. Reporter understands that up to now, Lincheng has applied for 4 new registered trademarks, and many enterprises are actively docking with trademark offices to determine the application plan and strive to complete the registration by the end of July. At the same time, around the development strategy of the enterprise, six industrial furnace enterprises have formulated detailed licensing plans, and the trademarks of two industrial furnace enterprises have been listed in the three-year plan list of famous trademarks of the province and the city. "In addition to promoting the development of individual brands at different levels, another key task this year is to build collective brands." Changxing County market supervision and Administration Bureau, said the head of the commercial radio section. In fact, the concept of collective brand is not new to Changxing enterprise. Before that, Huaikan electronics and Meishan battery of Changxing County have successfully built a high-profile collective brand. Now, the experience of this work has been introduced into the industrial furnace industry of Lincheng. Next, the mode of synchronous development of collective brand and individual brand will become another highlight of Changxing to promote the development of industrial furnace industry brand.
